Question 1

What is a Fractional Marketing Partner?

Accepted Answer

A Fractional Marketing Partner is a part-time senior marketing leader who provides strategic marketing leadership and execution to companies that need expert guidance without the cost of a full-time hire. They typically work with multiple companies and bring diverse industry experience.

Question 2

Who needs a Fractional Marketing Partner?

Accepted Answer

Companies with $2M-$50M in annual revenue that have outgrown basic marketing but aren't ready for a full-time marketing executive. This includes businesses lacking marketing leadership, those with underperforming marketing efforts, or companies preparing for significant growth.

Question 3

How is Hardcore different from a marketing agency?

Accepted Answer

Unlike agencies that focus solely on execution, Hardcore provides both strategic leadership and hands-on execution. Our marketing partners integrate with your leadership team, own the marketing function, and drive measurable business outcomes rather than just delivering marketing deliverables.

Question 4

What does a Fractional Marketing Partner engagement look like?

Accepted Answer

Engagements typically start with a strategic assessment, followed by ongoing leadership involvement ranging from advisory to full execution support. Our marketing partners attend leadership meetings, build and manage teams, oversee campaigns, and report on business impact.